Canadian Film Centre

The CFC Media Lab provides a unique training, research and production think-tank environment for emerging new media content developers, practitioners and companies. An internationally acclaimed and award-winning facility, graduates of the CFC Media Lab emerge as leaders in the world of interactive media and produce innovative projects.

42ink DESIGN was tasked to brand the interactive installations featured in Technological Displacement at The Bata Shoe Museum. Exploring acoustic, phonetic, and visual/physical spaces as a collision between old and new environments using digital technologies. Projects ranged from taking the ethereal phonetic tweet and converting it into an object – to a visual exploration of deep space using the whole body as the navigational instrument on a screen.

42ink DESIGN designed the identity, printed brochure, signage and window decals.