ING Direct

ING Direct is unlike any other bank; it is this fresh way of thinking that gave Kirstin Thomas complete creative typographic license to design this happy coffee table book. This book spells out the brand’s voice, badge, colour and spirit. The feedback from Arkadi Kuhlmann, Chairman, President and CEO of ING USA was so positive that these books were personalized and then distributed to the board of directors of ING DIRECT worldwide.

Bruce Philp of GWP Brand Engineering, ING Direct’s branding consultant, helped create ING’s unconventionally successful approach to doing business across North America.