In 2007, 42ink DESIGN was called upon again to re-position the U+ product line, this time elevating the product to appeal to a market that had a higher disposable income. A gallery was the perfect setting to achieve this elevated status. Literally placing the product in high gloss, perched on a pedestal, the new product positioning was found to be more in line with the higher price point.
“Kirstin Thomas approaches each project with a thorough examination of the project’s requirements and its intended audience’s needs, as well as the stakeholders, and through that process she is able to come up with dazzling, on-target concepts that are then refined into exceptional executions”. – Nancie S. Martin, Director of Marketing, Umbra